Design Tips
Tips and best practices for creating engaging news content
Create news articles that capture attention and drive engagement. 🎨
Visual Design
Featured Images
Image Best Practices:
✅ High Resolution
Use 1920x400px or higher
✅ Relevant Content
Match image to article topic
✅ Consistent Style
Maintain brand aesthetic
✅ Compressed
Optimize file size (<500KB)
Writing Headlines
Compelling Titles
Formula for Great Headlines:
What Works:
"New Raid Boss: Dragon King"
"Update Available"
"Limited Time: 50% Off Cosmetics"
"New Sale"
"Patch 2.5: Major Balance Changes"
"Game Update"
Pro Tip: Put the most important information first. Players scan quickly!
Content Structure
Article Layout
Effective Structure:
Hook (First 2 sentences)
Grab attention immediately
State the main point
Key Information
What, when, where, why
Most important details first
Supporting Details
Additional context
Features, changes, benefits
Call to Action
What should players do?
Clear next steps
Formatting Tips
Make It Scannable
Bullet Points & Lists
Players scan content. Make it easy:
✅ Good:
❌ Bad:
Highlight Important Info
Before:
The new season starts on November 15th and includes 50 new items, a battle pass, and exclusive rewards for the first 1000 players.
After:
The new season starts November 15th and includes:
50 new items
Battle pass with exclusive rewards
Limited rewards for first 1000 players
Break Up Text
Good:
2-3 sentences per paragraph
White space between sections
Easy to read quickly
Bad:
Long walls of text
No breaks
Overwhelming to read
Visual Hierarchy
Size & Emphasis
Main Headline Here
Supporting Subheading
Regular body text goes here. Easy to read and well-structured.
Small caption or additional details in lighter text.
Color & Emphasis
Use Colors Strategically
ℹ️ Information
General announcements
✅ Success/New
New features, wins
⚠️ Warning
Maintenance, issues
🚨 Urgent
Critical updates
Timing & Frequency
When to Post
Best Times:
🌅 Morning (8-10 AM) - Players check before work/school
🌆 Evening (4-8 PM) - Players return home
🎮 Weekend (12-6 PM) - Extended gaming sessions
Posting Frequency:
Live Service
2-3 times/week
Regular Updates
1-2 times/week
Stable/Mature
1-2 times/month
Don't Over-Post: Too many updates can lead to notification fatigue!
Content Types
Mix It Up
Variety Keeps Players Engaged:
📦 40% Updates - Patches, new features
🎉 30% Events - Competitions, limited-time
👥 20% Community - Player spotlights, contests
🎬 10% BTS - Development stories, teasers
Call-to-Action
Drive Action
Strong CTAs:
🎮 Play Now
"Update available - play now!"
📢 Join Event
"Register for tournament today"
💬 Share Feedback
"Tell us what you think!"
🔗 Learn More
"Read full patch notes"
CTA Formula:
Accessibility
Make Content Accessible
Checklist:
✅ Alt Text - Describe images for screen readers
✅ Contrast - Ensure text is readable
✅ Link Text - Use descriptive links (not "click here")
✅ Font Size - Minimum 16px for body text
✅ Simple Language - Clear, concise writing
A/B Testing
Test What Works
Test These Elements:
📝 Headlines (which gets more clicks?)
🖼️ Images (which drives engagement?)
🎨 Layout (which is more readable?)
📢 CTAs (which converts better?)
Common Mistakes
❌ Vague Titles
"Game Update Available" tells nothing
❌ Wall of Text
Long paragraphs lose readers
❌ No Images
Visual content gets 94% more views
❌ No CTA
Tell players what to do next
Quick Checklist
Before publishing, verify:
Examples
Great News Articles
Title: "Version 2.5: New Desert Map & Weapon Balance"
Summary: "Explore the scorching Dunes of Karak, try rebalanced weapons, and enjoy performance improvements in our biggest update yet!"
Content Structure:
🗺️ New Map - Desert environment details
⚖️ Balance Changes - Weapon adjustments
⚡ Performance - FPS improvements
🐛 Bug Fixes - List of fixes
🎮 CTA - "Download now and explore!"
Title: "Halloween Event: Double Rewards & Spooky Skins!"
Summary: "Celebrate Halloween with us! Earn double XP, unlock exclusive skins, and compete in special challenges. Oct 25-31 only!"
Content Structure:
🎃 Event Dates - Oct 25-31
🎁 Rewards - What players can earn
🏆 Challenges - Special missions
👻 Cosmetics - Limited skins showcase
⏰ CTA - "Join now - limited time!"
Resources
Tools:
🎨 Canva - Create featured images
📸 Unsplash - Free stock photos
✂️ TinyPNG - Compress images
✍️ Grammarly - Check grammar
📊 Hemingway - Improve readability
Next Steps
Questions? Join our Discord community for design feedback and tips!
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